October 7 - 10, 2019

 
 
MegaConf.png
 

2019 Mega Regional

This year CACS will be meeting with NCBA (Northwest College Bookstore Association and SWCBA Southwest College Bookstore Association.

  • The Grand Sierra Resort, Reno Nevada

  • October 7 - 10, 2019

  • Watch the Mega Regional for more information to come!


# Mega Schedule

**Monday, October 7:** Board Meetings, Prep

**9:00a-2:30p:** CACS & NCBA Board Meetings _Mega committee Final Prep Meeting and Setup

**Tuesday, October. 8:**

**7:30a-7:30p:** Twelve hours of interaction and education!

**8:30a-8:45a:** Welcome from **Mike Kelly, Vice President of Wholesale, Texas Book Company**

**8:45a-9:45a:** Concurrent sessions -

**Licensing** - **Presenters: Cheryl Phifer, President & CEO, University Co-op, University of Texas; Heather Snyder, Asst. Manager, Azusa Pacific, CA.; Chasity Goodrich, VP Licensing Administration, Learfield Licensing Partners; Ryan Prowell, Director of Licensed Products, Boxercraft.** - Stable for many years, licensing models are in flux. Changes could be coming to your campus or may have already come. In this presentation, learn about the ways licensing models are changing and how to navigate potential changes so you aren’t left out in the cold.

**Publishers Panel** - **Presenters: Tom Hoffa, Pearson VP Channel Partnerships; Cassie del Pilar, WW Norton, Vice President and Director, Norton Affordable Solutions; Brian Starr, McGraw Hill, VP of Analytics and Partnerships** - Here is your opportunity to see what the publishers are working on and how your store fits into that picture. Although stores and publishers often have their own agendas, take this opportunity to discuss avenues towards mutual benefit. In a volatile and rapidly evolving industry it’s more important than ever to have open lines of communication and cooperation in order to cultivate a robust and sustainable course materials ecosystem. Discussion will include Digital distribution, Publisher rental models, and counterfeit books.

**9:45a-10:00a:** Break

**10:00a-11:00a:** Concurrent sessions -

**600,000+ Social Impressions:** **Presenters: David Collard, Vice President Sales , Nebraska Book Company; Jason Rosefelt, Territory Manager, Nebraska Book Company; Scott Hoover, Territory Manager, Nebraska Book Company.** - How to Drive Foot Traffic. This session will include a deep dive into social media marketing and explain why it is so crucial for campus and store marketing strategies.

**Visual Merchandising**- **Presenters: Kellie Ranum, Digital Development Executive, Verba/VitalSource; Denise Walsh, Strategic Campus Advisor, Campus Advisory Service & Cheryl Phifer, President and CEO, University Co-Op, University of Texas; Terri Mitchell, Director of College Stores, Navarro College** - When is the last time you walked into your store and looked around as if it was your first? Does your sales floor invite, excite, and engage shoppers? Do you want to avoid looking dated, tired, cookie-cutter, and possibly overwhelming shoppers? According to R. Srinivasan, author of Case Studies in Marketing, merchandising influences approximately two-thirds of all sales, costs only 1% of total sales, and yields a 10-15% increase in total sales. In this session you’ll discover why and how to develop strategic merchandising and marketing plans to capture customer attention, invigorate their sensory experience, and stimulate their buying decisions. Valuable tips and examples will be shared by this group of retail industry experts so you can create a happy shopping experience!

**11:00a-11:15a:** Break -

**11:15a-12:30p:** **MEGA Session** - Sponsored by Nebraska Book Company

**Branding** - **Presenter: Scott Demming, Keynote Speaker** Deliver your company's promise and create customers for life. Powerful brands stand out and deliver you buckets of money!

**12:30p-1:45p:** **Author Lunch** - **Scott Deming, Author** of 5 books. He will be signing his book "The Brand Who Cried Wolf".

**1:45p-2:45p:** Concurrent sessions - **Keep Friends Close and Enemies Closer**, **Presenter: Jason Lorgan, Executive Director, Campus Recreation, UC Davis** - Any business or department understands the importance of producing results. However, results are worth little if one doesn’t articulate them to stakeholders in a concise and compelling fashion. As leasing operators apply constant pressure, learn to tout the fiscal and ancillary benefits provided by your institutional store that are so often obfuscated by direct and cursory comparisons to a leaser’s RFP. Jason Lorgan has years of experience advocating for the value added by the institutional store. Even more importantly, he has persuasively shifted the narrative of what a store’s role on campus can be, broadening it to the benefit of students, stores and campuses alike.

**Additional session to be announced** -

**3:00p-4:00p:** Concurrent sessions -

**Brand Ambassadors** More information to come.

**Building Healthy Supplier Partnerships**- **Presenter: Jon Bibo, CEO, ICBA**. A panel of collegiate retailers and suppliers will share their diverse perspectives on how to build true partnerships for success.

**4:00p-4:15p:** Break -

**4:15p-5:15p:** Concurrent sessions -

**What do your VP's want from a bookstore?** **Jason Lorgan, Executive Director, Campus Recreation, UC Davis; Tom Bauer, Vice Chancellor of Enterprise Operations, San Mateo Community College**. -

**Do you know your numbers?** **Presenters: Starla Marshall, Assistant Director Course Content Delivery, Oklahoma State University and Kate McCain, President & CoFounder, WilloLabs**. - How to increase inclusive access/digital sales.

**5:15p-6:00p:** Open - Check your email and get ready for the opening night reception and dinner.

**6:00p-7:30p:** Opening evening reception and dinner. Capping off what is sure to have been a great day!

**Wednesday, October 9: Mega Day 2**

**7:30a-6:00p:** Registration Open, Breakfast (On your own)

**8:45a-9:45a:** **MEGA session** - Sponsored by - SPONSORSHIP AVAILABLE

**Prospering in Turbulent Times** - **Presenters: Kizer & Bender**; Competition today is steep, coming at you from all sides. Customers are no longer mere shoppers; they are digital natives.

**9:45a-10:00a:** Break -

**10:00a-11:00a:** Concurrent sessions -

**The Science of Shopping:** How to Set Your Sales Floor to Sell! - Kizer & Bender; One of the most challenging aspects of retailing is choosing the layout confirguation.

**Additional session to be announced** -

**11:00a-11:15a:** Break -

**11:15a-12:30p:** **MEGA Session** - Verba Fresh Data - In collaboration with ICBA, Verba will be releasing their latest course materials data.

**12:30p-1:45p:** Lunch -

**1:45p-2:45p:** **Mega session** - Sponsored by - SPONSORSHIP AVAILABLE

**Active Shooter**- **Presenter: Sgt. Adam Queen**. Learn 3 important rules of how to survive an active shooter situation

**2:45p-3:00p:** Break -

**3:00p-4:00p:** Concurrent sessions -

**Food for Thought:** What is your store worth to your campus and community? - **Presenters: Vicki Marvel, Alvin Community College and Terri Mitchell, Navarro College**. Are you starving for some new ideas, promotions, events? All hungry attendees welcome!!

**Leading and Challenging Situations** - **Presenter: David Ritz, MBS Textbook Exchange**. What is a Leader? Learn why and how leadership differs from management. Discover and identify your Challenging Situations, identify your stressors and causes of those challenging situations and then develop your plan to eliminate or decrease stress in those situation.

**4:00p-4:15p:** Break -

**4:15p-5:15p:** Concurrent sessions -

**Loss Prevention** - As budgets and belts tighten, loss prevention is often the first to suffer. In this breakout, pick up some great tips and hacks to optimize your loss prevention efforts, make your budget go farther and perhaps even improve your loss prevention results.

**Counterfeit books** - Tips and tricks to identify these books and deal with this growing problem.

**5:15p- :** **Dinner on your own.** Here's your chance to catch up with old friends or make new ones. Get some rest though - tomorrow is another big day!

**Thursday, October 10: Mega Day 3 (Expo Day)**

**7:00a-8:30a:** Breakfast (On your own)

**8:00a-10:00a:** Vendor Setup**

**8:00a-5:00a:** Registration

**8:45a-9:45a:** Concurrent sessions -

**Product Mix** - **Presenter: Paula Haerr, Vice President of Programs & Services**. - More detail to come.

**Additional session to be announced** -

**9:45a-10:00a:** Break -

**10:00a-11:00a:** Breakout round table sessions -

**B2B-Textbooks - B2B-Supplies - B2B-Clothing - B2B-Technology**

**11:00a-12:00a:** Concurrent sessions -

**Additional session to be announced** -

**Additional session to be announced** -

**12:15p-1:30p:** **Vendor appreciation lunch** - Sponsored by SPONSORSHIP AVAILABLE

**1:30p-5:30p:** **EXPO / Trade Show** - Let's show our vendor partners how much we appreciate them!

**5:30p-6:30p:** Vendor Tear Down

**6:30p-10:00p:** **Mega Celebration Dinner** Sponsored by - SPONSORSHIP AVAILABLE

**Friday, October 11: Mega Day 4 (Wrap up)**

**8:30a-12 Noon:** Mega Committee wrap up

**12 Noon-5:00p:**South West College Bookstore Association Meeting

For questions and additional information please contact: Mona Farley, CACS Executive Director, at mfarley@cacsonline.org or 775-971-4339